Product Launch DJ. Sound that fits the brand.
DJ for product launches, brand events and influencer events. Sound on cue for walk-in, presentation, reveal and party, and sets that sound good in your guests' Instagram stories.
PRODUCT LAUNCH DJ · BRAND EVENTS · INFLUENCER EVENTS
Product launch DJ for brand events, from Cologne to Berlin
At a product launch, the DJ is part of the staging. The sound at walk-in sets the tone before anyone has seen the product. The presentation needs calm and a clean cue, the reveal a moment that lands, and afterwards a party that keeps guests in the room and in their stories.
I am a DJ based in Dortmund and play product launches, brand events and influencer events in Berlin, Hamburg, Cologne and wherever your brand happens to be. Among others for Gayuma in Berlin, Don Papa Rum in Berlin and Hamburg and Gerolsteiner Weinplaces in Cologne. At your launch what counts is that the music fits your product.
Based in Dortmund, 60 minutes from Düsseldorf, Cologne and Essen. Germany-wide and international.
Launches and brand events I play
Product launch
Walk-in, presentation, reveal, party: four cues, one sound that reflects your brand from the first minute.
Influencer event
Pop-up, dinner or store event with creators: music that works in the room and in reels and stories, without anyone having to mute the sound.
Brand event and brand activation
From a brand space at a festival to an evening in the showroom, as for Don Papa at Parookaville.
Pop-up and store opening
Sound that draws people in from the street and still allows conversation inside.
Press and trade audiences
A calmer level for interviews and conversations, with energy for the transition into the evening.
Showcase and launch party
When the launch turns into a party in the evening: peak-time experience from around 30 clubs between Cologne, Berlin and Bangkok.
Launches and brand events I have played
- GayumaBerlin
The brand's product launch in Berlin.
- Don Papa RumBerlin and Hamburg
Brand events in Berlin and Hamburg, plus for Don Papa at Parookaville.
- Gerolsteiner WeinplacesCologne
Brand event for Gerolsteiner in Cologne.
- Invictus GamesDüsseldorf
Event around the Invictus Games.
- Wiener MuseumsquartierVienna
Event at the Museumsquartier.
How it works
- 01
Enquiry
Date, venue, product, guest numbers and programme items in the form. Short-notice enquiries are normal.
- 02
Brand briefing
Call with your brand team or agency: reference tracks, no-gos, tone of the campaign, reveal timing. From that I build the sound for the evening.
- 03
Run of show
Sound on cue: walk-in, presentation, reveal, party. Every cue is in the timing plan, agreed with the host and the technical crew.
- 04
Event
Soundcheck before doors, then the evening. After the reveal I take over the room until the last guest has posted.
Technical setup, live musicians and reels
I play through your event production or bring my own setup. At launches with a production company I coordinate signal path, cues and soundcheck directly with your technical supplier, so that presentation, reveal and party run through one system. We cover contingency in the briefing: backup equipment and a fallback plan are part of every corporate event for me.
For the reveal or the party, live musicians can be added on request: saxophone, drums or vocals over the DJ set, a moment guests film. The sets are built to sound good in reels and stories. What of that may run on your brand's own channels depends on the rights to the music. You clear that with the rights holders; I provide the details on titles and artists.
What a DJ for a product launch costs
Three factors determine the price. Duration, from walk-in to the end of the party, plus soundcheck and rehearsal with the host. Travel: Cologne is close, Berlin and Hamburg mean an overnight stay. And whether live musicians and my own equipment are added or the production provides the technical setup.
Travel costs are listed as a separate item in the quote. The quote follows your enquiry, on request in two versions: DJ solo and DJ with live musicians.
Enquire about a launch →Hear what a brand can sound like
The Rihanna "Diamonds" remix, Top 3 in the SoundCloud Afro House charts: a familiar song, rebuilt. That is how I work with your brand sound as well.
Booker questions.
- How do you tailor the music to our brand?
- In the brand briefing. You send reference tracks, the campaign, the moodboard or simply the spot, plus your no-gos. From that I build a musical direction for the evening, which I check with you beforehand. What I play and when, I decide in the room, within the frame we have set.
- What does a DJ for a product launch cost?
- It depends on duration, travel and scope: playing time including soundcheck, location, live musicians, equipment. Travel costs are listed as a separate item in the quote. Send the date, venue and programme and you will receive a personal reply and a concrete quote.
- Do you also play influencer events and pop-ups?
- Yes. Influencer events, creator dinners and pop-ups are a case of their own: the music has to work in the room and at the same time in the stories being created that evening. I play sets that sound good through a phone microphone as well, and adjust the level when content is being produced.
- Does the music work for reels and stories too?
- Yes, the sets are built for that: clear drops, recognisable songs in new edits, no mush when a phone picks up the sound. What your brand publishes on its own channels depends on the rights to the music; you clear that with the rights holders. GEMA registration (German music licensing) is the organiser's responsibility. I provide the details you need for it.
- Can you deliver sound for presentation, reveal and party?
- Yes, that is the core of a launch evening. Walk-in with a tone that fits the brand, presentation with calm and cues for host and video, a reveal with a moment that lands. Quiet enough for conversation during the reception, the party after the programme. Every cue is in the timing plan and rehearsed with the technical crew and host before doors.
- What is the difference between DJ and DJ with live musicians?
- As a DJ I play the set alone, which is enough for most launches. With live musicians, saxophone, drums or vocals play live over the set. That means more stage, more picture for cameras and stories, and a moment guests film. You book both through me.
- How long does the briefing before a launch take?
- One call with your brand team or agency, plus a short check once the final schedule is fixed. The closer the date, the more compact it gets. Short-notice enquiries are normal.
- Which brands have you worked with?
- The Gayuma launch in Berlin, Don Papa Rum in Berlin, Hamburg and at Parookaville, Gerolsteiner Weinplaces in Cologne. Plus corporate events for Telekom, Deutsche Bahn and Borussia Dortmund. The full list is on the homepage.
- Do you travel to Berlin or Hamburg for a launch?
- Yes, regularly. Based in Dortmund, 60 minutes from Düsseldorf, Cologne and Essen. Germany-wide and international. I have played Gayuma and Don Papa in Berlin, Don Papa in Hamburg as well. Travel costs are listed as a separate item in the quote.
Enquire about a launch
Date, venue, product and programme items are enough to start.
Different format? Just switch it.